By: Chris Sauerzopf
Entrepreneur. Husband and Father. Licensed Ohio Title Agent. A random assortment of fun stuff.
Pokemon Go. Really?
Pokemon Go. Really? Really? This whole Pokemon Go thing, I've got to be honest. My first reaction to this was I was annoyed. I've never been a Pokemon guy. I've never been a Pokemon fan. I just thought, "This is stupid. Why would I spend any time, invest energy, energy into figuring this out at all? Not interested." I then have to push past that. If there's a tension there from people or consumers, and I need to be aware of what's actually happening and going on. I have to push past that first reaction, which is, "This is dumb. I don't want to be involved with this. I don't want to deal with this." I have to adopt, adapt, or not be relevant. I have to figure it out. I have to see what it's about. I have to understand that there's a much bigger play happening here.
There's a partnership between Nintendo and Google. The value that this has brought to Nintendo already has been an eight billion dollar increase in their bottom line, in their cap, their valuation. If you don't think that Google is not going to do this and partner with other companies, other products, other industries, you're mistaken. Get in early. Adopt. Adapt. Understand the technology. Understand the bigger play that's happening. If you're a real estate agent, the idea of augmented reality, getting people to homes, getting people to open houses, getting people to offices, getting people to places, form A to B, it's a powerful thing. If your ea business owner, and your business is a hardware store, or your business is a restaurant, people have to eat.
Using this kind of technology and buying the mods that are available inside the game of Pokemon Go to get people into your business. They're going to be hungry. They have to eat. They have to put gas in their car. They have to buy equipment, electronics, all kinds of stuff. There's all kind of applications. I read something the other day where someone bought some mods from Pokemon Go, some of the things that were site specific that they could buy to get people to come into their store. They increased their business like that seventy-five percent. This stuff is coming. The sooner we can adapt to it, adopt it, leverage it, these become practical business solutions that we can use to monetize. That's my thoughts. Have a great day.
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